Easy to use open-source encrypted email with decentralised hosting.
As part of a movement to fight mass surveillance and the right for privacy in the internet, ThoughtWorks decided to invest in a decentralised, open-source email client that made encryption easier to use, so UX was always the key aspect of the product.
From the start of the project, along with a fellow designer, I have done user interviews, defined personas and their journeys, paper prototypes, interaction design and UI development.
We’ve iteractively built the UX in a very lean way. Continuous design - based on building, measuring, learning, and repeating - helped move from paper to software prototype to production code very quickly.
User research was mostly done guerilla style: we’ve done dozens of interviews to map and validate the personas we created, ran some usability testing on clickable mockups, then iteratively on running software. When we were able to launch a stable version for a few users to test, I’ve also built a simple feedback tool, which started providing many useful pieces of feedback that I started mapping.
Part of the project’s goal was to promote Pixelated and create a community of supporters and open source contributors along the way. For that, I’ve work heavily on product design and development (customer development and interviews, product strategy) and branding (logo, color palette definition, typography, layout, t-shirts, folders and stickers for events).
Building a community also involved making sure people were able to contribute easily while keeping up with the design patterns we’ve defined. For that, I’ve create a live style guide, which was automatically updated from the latest code and provided an easy way to reuse existing UI components.
I have also designed and built the project’s website.
The project is still in development. All the code is public on github.
TEAM MEMBERS: Myself, 1 XD (for 2 months), 8 developers, 1 BA/PM, 1 QA.
LOCATIONS: Porto Alegre, Recife (Brazil), Hamburg (Germany), Quito (Equador).